We must protect this house!!!!

You've seen the commercials. Did you know that the high-flying athletic wear company UnderArmour made its first sale to Georgia Tech back in 1996? It's a fact. Check out this article from INC Magazine about the company and how it developed. And major growth from a company that does not sign big endorsement deals with athletes for millions of dollars. It's the good old American way. They have managed to design and make products that the pro's WANT to wear. Technology and products rule the day. Interesting stuff.

On a side note, have any of you actually worn something from UnderArmour? I was in Sports Authority last year (before I really knew the company) and they had a rack of their stuff. I swear the stuff feels like something they would make into women's lingerie. My thought at the time was - do guys actually wear this crap. Well, evidently they do.